What does a small business website need?

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Small business websites need a few things:

  1. Information about YOU. Yes, you. This is especially important for small businesses. People want to know who they are dealing with. Consider putting a photo of you and your team on the site.
  2. Information about what your business does. This is especially important for service-based businesses. People are coming to your website to find out what you offer. So you need to tell them. Specifically. With photos! It’s almost 2017, people want to see great photos of your work! And don’t make them small, pictures they can enlarge and really see how great you really are! We strongly recommend hiring a professional photographer when possible.
  3. A way to contact you. Frequently people are overly concerned with the appearance of the website and they forget the simple things like contact information. At the very least you need to list a phone number or an email address. However, we recommend both as well as a contact form. Some people like to email. Some people like to call. And some people like to submit a form. Give people several options to meet the needs of everyone who lands on your site. Don’t make the mistake of only offering the method of contact that YOU like, because you aren’t your customer.
  4. A reason to contact you. Also called a “Call To Action,” you need to give the people who land on your site, the people who are looking for what you offer, a reason to take the last step and contact you. It could be a simple “Call us today for a free estimate” or a special offer or discount if they fill out the contact form. It doesn’t have to be complicated, it just needs to be compelling. This is a give and take, you have to offer them a compelling reason to make that initial contact. What do you have that they want? Spell it out for them!

We specialise in building custom websites for small businesses. We would be thrilled to help you get yours up and running, and we’ll hold your hand along the way. Contact us today for a quote!


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